How should we measure the economy? (with Diane Coyle)

Pop quiz: What does “GDP” stand for? And now, quickly: what the hell does “gross domestic product” even mean? It turns out, the way we measure the economy changes the way we manage the economy, so if we want to broadly improve the lives of all Americans we need to measure the things that really matter.nDiane Coyle: Bennett Professor of Public Policy at the University of Cambridge. Former advisor to the UK treasury. Author of numerous books, most recently GDP: A Brief But Affectionate History, The Economics of Enough, and The Soulful Science. Founder of the consultancy Enlightenment Economics, specializing in the economics of new technologies.nTwitter: @DianeCoyle1859 nFurther reading: n(1)